Grupa LOTOS S.A. - Integrated Annual Report 2012
Source: In-house analysis on the basis of Polish Organisation of Oil Industry and Trade (POPiHN) data.
The LOTOS Group's efforts in the marketing segment are focused on maximising economic benefits by flexibly managing the product stream and consolidating the LOTOS Group's market position, and on developing a controlled, highly-efficient retail chain with a national reach. In order to maximise the retail chain's integrated margin, we make optimum use of our assets and coordinate key areas of the supply chain: planning, procurement, production and distribution. We continue to implement our crude supply diversification strategy by maintaining the availability of supply sources of crude oil delivered both through pipelines and by sea transport, flexibly selecting the types and routes of crude oil supplies, intensifying our presence on the international oil market, and increasing the share of our own production in crude oil supplies.
A broad product range, the superb quality of fuels, and continuous quality control have earned us an excellent reputation among consumers and pushed the LOTOS Group’s market share to over 34% in 2012. Efforts aimed at consolidating our market position and extending the service stations network increased our share in the retail market to 8%.